The Ordinary Legend Was Born

Dato’ Anthony Cheng was born in a moderate family. His dad worked as a deputy editor in a press to bring the bacon back to the family. Since young, he had won numerous awards and topped his classes in school; not to forget his active participation in school’s societies, chairing most of them as a chairperson, included the prefect team. When  he was 13 years old, he also admitted to Chong Hwa Independent High School in Kuala Lumpur by nation second highest academic result. Thus, he has become a role model in school and amongst all the students.

Unfortunately, tragedy struck his life when he was 14 years old. Cancer took his dad away, breaking his family apart as they lost their sole breadwinner. For a living, his mother forced to be a worker in a garment factory. At that time, he was lost, feeling devastated by the tragic situation. He tried to look for the truth in life, by reading through books about philosophy, religion, numerology, psychology and more, hoping to seek his way out. He ended up overwhelmed by frustration and lost himself through it. Those days, were the darkest days in his life.

After a year of struggle, he finally realized that “Death is the only unsolvable difficulties in life, and nothing else is impossible besides it.” A baby was born to be like a piece of blank paper, whatever it turns out to be in the future, whether a nice painting or plain scribble is our only gift to our descendants. “Death has nothing to be fearful of. What we should be afraid of, is when we left nothing to be remembered with.”

He started to realize that, “The importance of life is not about how long we lived through, it’s about how deep and how wide we’ve discovered.” With this, he pledged, that no matter how long he’ll live, he has to overcome the defaults of life and achieve more in this limited life. This is to make sure that he gets to retire earlier and start realizing his dream, looking for the life he desired, and giving back to the community.

From that day onwards, the 15 years old teenager started to work hard towards his dream as if he was reborn and rejuvenate. He began to make up his attitude, started working hard to recover his study which has been abandoned for more than a year. Finally, he has earned a success by getting 8 A’s in Unified Examination Certificate (UEC)! At the year of 16, he became the President of Hostel which helped hundreds of students to fight for their rights and welfare. On the another year, he has been elected as the Head Perfect and acted as a communication bridge between school and students, to help in solving problems and conflicts between these two parties.

After graduating from high school, he always wanted to enroll in Business and Economics Management, however, knowing his family could not afford the expenses of study, he chose the cheapest faculty which is Advertising and Marketing, by giving up his dream. He told himself, no matter what choice he made, he will create his very own masterpiece in that industry. Since then, he never doubts or looks back, even when he faced challenges and difficulties ahead.

“Your Creativity Defines Your Success”

When Dato’ Anthony Cheng was 24 years old, he had already become a prominent figure in the local branding industries. Since 1997, the brands that he has built are uncountable, including well-known brands like Coke, Maxis, Nestle and many more. One of the most successful examples was when the branding company that he owned, helped Starbucks with their branding strategies for over 13 years, assisting them to expand from only 14 stores, to over 130 branches around Malaysia. Building up his legacy in the Sales and Marketing industry for almost 20 years, he has accumulated loads of experiences and achievements in terms of systems, training and networking.

His motto in life is “Your creativity defines your success.” In his mind, creativity is the source of success, it categorized human in 80% and 20%. Creativity can make things work out of the box and enable you to be outstanding among the rest. It can bring you success.

Hence, he utilized a revolutionary marketing strategy to get rid of the superstitious assumptions of the public towards funeral industries, and introduced the important concept of “Life Planning”. His new definition on “Life Planning” attracted sales elites from fields like insurance, estates, bankers, finance and more to join in, strengthening the foundation of Nirvana Asia. Now, his team has over 800 members, including youths that he keen to bring in to enlighten their lives and at the same time, increase their income, making him the bright guiding light in over 400 youths’ lives.

 

“The Truth of Wealth - is in your heart"

There is once where people asked Dato’ Anthony Cheng about his secret to success. He humbly noted a philosophy. “I have to throw a pebble, to start a ripple in the lake,”he said. He stressed on the importance of “Giving”, “Appreciation”, and “Gratitude”.

Life has no coincidence, only changes are permanent. The legend was born to bring meaning to his life.

“Inheritance”, is what he has been working on recently.

He noted that, “Wealth is determined by what you have in you.”

一个平凡传奇的诞生

 

拿督郑博见出生于一个小康之家,父亲是一家报社的副总编。自小,他是一位名列前茅的学生,运动场上也是一名佼佼者,获奖无数。他也活跃于各活动组织,曾担任各学会的主席,包括学长团团长等。13岁那年,他也以全国第二高分考进了吉隆坡中华独中,是学校和同学眼中的模范生。

 

可惜的是,14岁那一年,父亲因患癌病逝。顿时,仿如晴天霹雳,家庭立即陷入贫困的窘境。妈妈为了生计,也被逼当制衣厂工人。当时的他,曾经迷茫,怨天尤人,成绩也开始退步。他,只顾着执着于找出人生的真理,放开课业,而开始阅读许多有关哲学,宗教,命理,思想,心灵的书籍等。。以导致他常钻牛角尖,无法自拔。那一段日子,是他人生的最低潮,犹如行尸走肉。

 

经过一年后的挣扎,有一天,他终于领悟到一个道理:“如果死亡,是人类解决不了的事;那么,我们还有呼吸时,是没有什么事是解决不了的”。婴儿一出世,上天给了我们一张白纸,任由我们彩绘或涂鸦,是一副佳作或是平凡或是烂作,这就是我们留给后代的唯一礼物。“人死,并不可怕;可怕的是,死后没留下什么让人缅怀”。

 

他开始感受到,“生命最重要的,并不是的长度,而是宽度与深度”。因此,他立志,不管生命有多长,他一定要突破一贯的生命定律,日后要比原有的自己快“十年的成就”。那么,他才能提早退下,完成自己的理想,寻找自己想要的生命模式,以及贡献社群。

 

从那一天起,只有15岁的他有如浴火重生,不间断的迈向自己的理想前进。他开始收拾心情,努力追回忽略了一年多的课业,终于也在初中统考拿到了8科全A的佳绩!后来,他觉得除了课业,也想为学校和同学们“出一分力”。所以,16岁的他就当上了学校宿舍的自治会主席,为数百位寄宿生争取权益和福利。17岁那年,他也受选为学长团团长,成为学生与校方的桥梁,协助解决了不少问题与冲突。

 

高中三毕业后,原本一直想报读商管和经济学的他,因为知道家里负担不起,他放弃了自己的梦想,而选择了当时其中一项学费最便宜的科系-广告市场学。但他告诉自己,无论选择那一行业,也一定要在该行业创造属于自己的代表作,出人头地。

 

从此,路途再也不平坦。尽管过程受尽冷嘲热讽,遍体鳞伤,他也不曾怀疑过“不能”,从没有回头望。跌倒了,爬起来,而且也顺道捡起一把沙作为借鉴。

 

 

“人若要成功,创意定不同”

 

后来,24岁的他在本地市场品牌界已成为一位响当当的人物,从1997年开始所建立品牌不计其数,如Coke, Maxis, Nestle等。值得一提的是,他所创立的品牌公司,由他一手包办,2000年开始协助星巴克(Starbucks),一同成长了13个年头。由当时全马14家的星巴克分店拓展到超过130家,他立下了不少汗马功劳。此外,他在行销界和传销界的20年也累积了系统,培训,以及建立人脉的各种经验与战绩。

 

他的座右铭:“人若要成功,创意定不同”。在他的字典里,“创意”即是成功的根源;它能分别80%与20%的人类,它可打破惯性,它可令你不同于人群,它可令你成功。

 

因此,他在2008年应用了创新的行销策略,打破大家对殡葬的忌讳迷思,更引进了“生命规划”的重要观念。他对“生命规划”的新诠释吸引了如保险,房地产,银行家,财务规划师等销售界精英加入,为富贵集团种下了更健壮的种子。现在,他的团队已超过800人;当中,他也广泛吸纳年青人,一路以来更点亮了至少400名年青人希望的灯,让他们除了拥有丰厚的收入,也奠定了更扎实的人生方向。

“心中的富有,才是真正的富有”

 

有一次,有人好奇地问Dato’Anthony他成功的秘诀。他轻描淡写地道出了一个哲理,他说:“我若先抛出一颗石头;湖水,才会泛起涟漪”。更重要的,就是“奉献”,“惜缘”和“感恩”。

 

人生,不过如此:生命没有偶然,改变就是必然。

 

一个传奇的诞生,绝对不是偶然。

 

“传承”,是他现在正积极经营的事业。他道出:“心中的富有,才是真正的富有”。